Understanding Graphic File Formats

For Design Anarchy, i am going to focus on the print versus interactive design to prepare in a magazine double page spread. I will look into the different types of print design and their applications for use. We are now in a world where advertising is everywhere, we come into touch with a form of printing type everyday wether that be graphic printing or hard copy printing. Everyday tasks have some sort of printing method from watching the television, reading a magazine/newspaper to looking at the advertisements on the side of a bus or the cover of our books.

Interactive Design is the creative process of visual communication (technology) and presentation in attempt to pass along a message to a specific targeted audience mainly in order to raise awareness. This processes is evident in many of applications of interactive design including websites, ebooks television adverts, logos and many more. It is an industry that keeps on advancing especially in the media sectors to the advancement of technology and the increasing amounts of online presence opening the option for companies to instantly advertise their product to potentially millions of people at a low cost. Social media has become so advanced and reliant on these techniques that they are able to single out users of social media and advertise a product which they are most likely to be interested in going by their age, groups associated with and their interests etc.

The majority of website that you can access from your computer from home or anywhere will have some sort of interactive design usually advertising a product or company showing how powerful interactive interactive design has become and how involuntary we are sucked into it everyday of our lives. Interactive design is also used to make people aware of events and as mentioned to sell and advertise products/companies such as seeing the mcdonalds advertisement in the middle of watching a program to instantly recognising Amazon’s official twitter account from there logo in the profile picture. Interactive design is always presented on a form of technology such as a hand held device are a large screen in London city centre. Interactive design can consist of both moving and still images such as previously mentioned television advertisements or just simply a company’s logo on a television screen or even as simple as the interface on your atm. Little things such as this have had to be carefully designed through interactive design meaning it is not always used to sell or advertise the product to the population. Other examples of this consist of the interactive screens you see on your devices such as a mobile phone or tablet. Drawbacks are interactive design could be the price of the devices needed to display the content such as large screens or the latest smart phones. For advertising, usually a lot of thought is put into how the content will most likely gain the public attention with some companies coming up with inventive ways. This can include the use of music and graphics which will help target the product to a specified audience. For example, using popular music to attract the ideal audience or using a well known celebrity so the viewers will automatically want to associate themselves with the product and celebrity.

On the other side, Print Design is the process of producing a hard copy of the graphic design and other documents. Despite the rapid advancement of interactive design, print design is still very present in our everyday lives. Printing is the method normally carried out by the use of paper, ink and a printer. Examples of this include flyers, posters, business cards, newspapers, books and many more. There has often been the talk that certain areas of the printing industry may come to an end in the future due to the advancements in technology where devices are becoming cheaper with the inclusion of more advanced technology. A lot of people are using technology as a way to browse the internet using devices such as their computers, laptops and tablets to get the latest from the internet and even using  these devices to read books and even newspapers such as the Kindle. This is the main threat towards Print Design however, many do still prefer to have it in paper form such as their newspapers or reading books etc. which may signal that it will still be a while until interactive design completely takes over. Print design remains a strong method advertising for businesses and companies where applications such as business cards and flyers would not be as successful on a screen due to the easiest and cost to hand out. Print designers usually very informative and is still successful way to advertise and promote business and companies. Like interactive design, the style of print design is usually created to capture the public such as bright colouring, bold and contrasting fonts and large to capture attention succeeding in advertising the product or company etc.

When producing both types of design, file formats will have been used when carrying out the process. The following list examples of these file formats:

PDF (short for portable document format) captures all the elements of a printed document in electronic form that can be viewed, navigated, navigate, print, forward etc. Pdf files are very useful for creative media products such as magazines, flyers and brochures for example. PDF was developed by Adobe and is available on programmes such as Adobe Acrobat, Acrobat Capture and more similar products.

A PSD file is a file format used on Adobe Photoshop and it stands for Photoshop Document and is the default saving format on Photoshop. This file type allows users to save work in their individual layers and allows users to work with these layers even after the file has been saved. These file types are popular because they can be opened by both macintosh and windows users and are mostly used as the technique for developers the sound works in progress rather than a finished graphical image.

JPEG (Joint Photographic Experts Group) is the file type Which is the most common on all platforms. This format type compresses photographic images and is the file type most commonly used when taking pictures with digital cameras. Outlook, PowerPoint and Microsoft Word are all examples of software which are compatible with JPEG files.

Tiff (Tagged Image File Format) is the method most used for the publishing and printing industry. Similarly to PSD files, you can save multiple layers to a single file and you can edit them at a later date after saving them. Being larger than JPEG’s, these images can take up a lot of space acting as a negative to the file type.

PNG (Portable Network Graphics) is a format type which has been created to replace the GIF file type and was introduced for the transferring of images on the internet however not for professional quality graphics. This file format supports grayscale images, full colour non palette based images and palette based images. An example of a PNG format style is are QR codes.

Reading List

http://www.digitalartsonline.co.uk/features/creative-lifestyle/graphic-designers-guide-interactive-design/

http://www.orbitmedia.com/blog/graphic-design-vs-interactive-design/

http://library.tulane.edu/dissertations_and_theses/assets/doc/Tulane_PDF_Creation_Guide.pdf

http://whatis.techtarget.com/fileformat/PSD-Adobe-Photoshop-default

http://www.webopedia.com/TERM/J/JPEG.html

http://whatis.techtarget.com/definition/TIFF-Tag-Image-File-Format

http://searchsoa.techtarget.com/definition/PNG

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