After watching the Human Universe programme i made a list of the audience who i thought this documentary would appeal to.
- Sci-Fi enthusiasts
- Space exploration
- Environmental scientists
- Fans of Brian Cox
- Visuals : Photography & cinematography
After observing a page set up on Facebook intended to promote this documentary i found 324 people at the time were following this set up page. After looking at most of the followers i found that despite their being a mixed gender of people watching the programme, majority of the audiences were male. I also looked at Brian Cox’s official Facebook page to get an idea of who directly follows him. I also found that most of the likes on his Facebook were male also from the Facebook information i have gathered.
Also on the Facebook page i looked at the statistics of the people liking the Human universe which told me that the people liking this page are most from London and the age group was between 25 – 34 years old. This gives me a great observation on how old and the location of the audiences of this show.
I went on to Twitter to view Brian Cox’s official twitter account as seen from above to get an idea of the types of audiences follow his work. By looking at who Brian Cox follows can give me an idea of who he follows which contains a lot of scientists. Most following him are Male despite there being large numbers of both genders. I also looked at the #HumanUniverse advertised on Brian Cox’s twitter page which backed up my previous observations. This research also helped me learn that most of the people following Brian Cox’s on Twitter
I went on to The Guardian Newspaper to find a review made of the programme which contained many user comments on people commenting on the article and the Human Universe documentary and again found that the majority of people writing comments about the programme. These people also seem to be young adults so that could give me an indication of the age of the people watching the programme.
Like the Guardian, The Telegraph also released an article and also have comments at the bottom of the page. I read through the comments to get an idea of the people who watch this programme such as their interest and possibly the age judging by their account pictures. .
I also used the IMDB website to get an idea of the films and programmes Brian Cox has featured in. By looking at the work he has done can help me with trying to find out the type of people who are likely to watch his work judging by the subjects of his filmography. A lot of his work is science and knowledge related so it gives me a decent idea and gauge to the type of people who may be interested in watching the Human Universe documentary.
I decided to look at a hardcover book that was being sold on Amazon which would give me an idea of the programmes audience by looking at the customer reviews. This was not a very reliable source because of the small amounts of people who reviewed the item. However some of the comments are useful as reviewers reviewed the item with one claiming it is “a must for science enthusiasts” and two of the comments go a bit into who the product may appeal to.
The page also had the subjects which the book applied to as seen above mostly Science & Nature, Astronomy, Cosmology and Mathematics.
This screenshot shows that Amazon gave me a list of items that other customers bought after viewing this item which showed me the interests of the users who viewed these items.